大凡有机会来到TED大会现场作演讲的均有非同寻常的经历,他们要么是某一领域的佼佼者,要么是某一新兴领域的开创人,要么是做出了某些足以给社会带来改观的创举。比如人类基因组研究领域的领军人物Craig Venter,“给每位孩子一百美元笔记本电脑”项目的创建人 Nicholas Negroponte,只身滑到北极的第一人 Ben Saunders,当代杰出的语言学家 Steven Pinker……至于像 Al Gore 那样的明星就更是TED大会之常客了。
1. Dream big. Strive to create the best talk you have ever given. Reveal something never seen before. Do something the audience will remember forever. Share an idea that could change the world.
4. Connect with people's emotions. Make us laugh! Make us cry!
要说得动人一点,使得观众听了会发出由衷的微笑或感动到禁不住要哭泣。
5. Don't flaunt your ego. Don't boast. It’s the surest way to switch everyone off.
不要自吹自擂。那样做的话,最容易吓跑观众。
6. No selling from the stage! Unless we have specifically asked you to, do not talk about your company or organization. And don't even think about pitching your products or services or asking for funding from stage.
台上不能推销!除非事先有通知,否则不可谈论你的公司或组织。更别指望在台上展示你的产品。
7. Feel free to comment on other speakers, to praise or to criticize. Controversy energizes! Enthusiastic endorsement is powerful!