对民宿经济发展的调查与思考
<p class="MsoNormal" align="center" style="text-align:center;text-indent:27.0pt;mso-char-indent-count:2.0;mso-pagination:widow-orphan"><span lang="EN-US" style="font-size:13.5pt;mso-bidi-font-family:宋体;mso-font-kerning:0pt"> </span></p>
<p class="MsoNormal" align="left" style="text-indent: 27pt;"><span style="font-size:
13.5pt;font-family:宋体;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman";mso-bidi-font-family:宋体;mso-font-kerning:0pt">近年来，我老秘网市通过大力推动生态文明和美丽乡村建设，乡村休闲旅游发展较快，作为“农家乐”升级版的“民宿经济”悄然兴起，有望成为推动经济转型、促进农民增收的新亮点。本文通过对柯城区七里乡的民宿经济发展情况的调查剖析，提出对策建议，为我老秘网市发展壮大民宿经济提供决策参考。</span><span lang="EN-US" style="font-size:12.0pt;font-family:"ˎ̥","serif";mso-bidi-font-family:
宋体;mso-font-kerning:0pt"><o:p></o:p></span></p>
<p class="MsoNormal" align="left" style="text-indent: 27pt;"><span style="font-size:
13.5pt;font-family:宋体;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman";mso-bidi-font-family:宋体;mso-font-kerning:0pt">一、七里乡民宿经济发展现状和特点</span><span lang="EN-US" style="font-size:12.0pt;font-family:"ˎ̥","serif";mso-bidi-font-family:
宋体;mso-font-kerning:0pt"><o:p></o:p></span></p>
<p class="MsoNormal" align="left" style="text-indent: 27pt;"><span style="font-size:
13.5pt;font-family:宋体;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman";mso-bidi-font-family:宋体;mso-font-kerning:0pt">柯城区七里乡地处衢州西北部，距城区</span><st1:chmetcnv tcsc="0" numbertype="1" negative="False" hasspace="False" sourcevalue="33" unitname="公里" w:st="on"><span lang="EN-US" style="font-size:13.5pt;font-family:
宋体;mso-bidi-font-family:宋体;mso-font-kerning:0pt">33</span><span style="font-size:13.5pt;font-family:宋体;mso-ascii-font-family:"Times New Roman";
mso-hansi-font-family:"Times New Roman";mso-bidi-font-family:宋体;mso-font-kerning:
0pt">公里</span></st1:chmetcnv><span style="font-size:13.5pt;font-family:宋体;
mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:"Times New Roman";
mso-bidi-font-family:宋体;mso-font-kerning:0pt">，群山环抱，风景秀丽，空气清新，森林覆盖率达</span><span lang="EN-US" style="font-size:13.5pt;font-family:宋体;mso-bidi-font-family:宋体;
mso-font-kerning:0pt">98%</span><span style="font-size:13.5pt;font-family:宋体;
mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:"Times New Roman";
mso-bidi-font-family:宋体;mso-font-kerning:0pt">，年平均气温仅</span><st1:chmetcnv tcsc="0" numbertype="1" negative="False" hasspace="False" sourcevalue="14" unitname="℃" w:st="on"><span lang="EN-US" style="font-size:13.5pt;font-family:
宋体;mso-bidi-font-family:宋体;mso-font-kerning:0pt">14</span><span style="font-size:13.5pt;font-family:宋体;mso-ascii-font-family:"Times New Roman";
mso-hansi-font-family:"Times New Roman";mso-bidi-font-family:宋体;mso-font-kerning:
0pt">℃</span></st1:chmetcnv><span style="font-size:13.5pt;font-family:宋体;
mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:"Times New Roman";
mso-bidi-font-family:宋体;mso-font-kerning:0pt">左右，是我老秘网市发展“农家乐”最早、对外知名度最高的旅游乡镇之一。该乡“农家乐”休闲旅游起步于</span><span lang="EN-US" style="font-size:13.5pt;font-family:宋体;mso-bidi-font-family:宋体;
mso-font-kerning:0pt">2005</span><span style="font-size:13.5pt;font-family:
宋体;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:"Times New Roman";
mso-bidi-font-family:宋体;mso-font-kerning:0pt">年，自</span><span lang="EN-US" style="font-size:13.5pt;font-family:宋体;mso-bidi-font-family:宋体;mso-font-kerning:
0pt">2009</span><span style="font-size:13.5pt;font-family:宋体;mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-font-family:
宋体;mso-font-kerning:0pt">年起，随着上海等外地游客增多而逐步向民宿旅游转型。近年来，该乡以创建</span><st1:chmetcnv tcsc="0" numbertype="1" negative="False" hasspace="False" sourcevalue="4" unitname="a" w:st="on"><span lang="EN-US" style="font-size:13.5pt;font-family:
宋体;mso-bidi-font-family:宋体;mso-font-kerning:0pt">4A</span></st1:chmetcnv><span style="font-size:13.5pt;font-family:宋体;mso-ascii-font-family:"Times New Roman";
mso-hansi-font-family:"Times New Roman";mso-bidi-font-family:宋体;mso-font-kerning:
0pt">级景区为契机，积极推进景区建设与市场开发。截止目前，全乡共有桃源、七里三村和大头等三个行政村发展民宿旅游，总体运行态势良好，呈现出以下几个特点：</span><span lang="EN-US" style="font-size:12.0pt;font-family:"ˎ̥","serif";mso-bidi-font-family:
宋体;mso-font-kerning:0pt"><o:p></o:p></span></p>
<p class="MsoNormal" align="left" style="text-indent: 27pt;"><span style="font-size:
13.5pt;font-family:宋体;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman";mso-bidi-font-family:宋体;mso-font-kerning:0pt">（一）经营规模逐年扩大，农户收益稳步提升。目前，全乡共有民宿经营户</span><span lang="EN-US" style="font-size:13.5pt;font-family:宋体;mso-bidi-font-family:宋体;
mso-font-kerning:0pt">101</span><span style="font-size:13.5pt;font-family:宋体;
mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:"Times New Roman";
mso-bidi-font-family:宋体;mso-font-kerning:0pt">户，床位</span><span lang="EN-US" style="font-size:13.5pt;font-family:宋体;mso-bidi-font-family:宋体;mso-font-kerning:
0pt">2008</span><span style="font-size:13.5pt;font-family:宋体;mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-font-family:
宋体;mso-font-kerning:0pt">张，分别比</span><span lang="EN-US" style="font-size:13.5pt;
font-family:宋体;mso-bidi-font-family:宋体;mso-font-kerning:0pt">2012</span><span style="font-size:13.5pt;font-family:宋体;mso-ascii-font-family:"Times New Roman";
mso-hansi-font-family:"Times New Roman";mso-bidi-font-family:宋体;mso-font-kerning:
0pt">年末增长</span><span lang="EN-US" style="font-size:13.5pt;font-family:宋体;
mso-bidi-font-family:宋体;mso-font-kerning:0pt">9.7%</span><span style="font-size:13.5pt;font-family:宋体;mso-ascii-font-family:"Times New Roman";
mso-hansi-font-family:"Times New Roman";mso-bidi-font-family:宋体;mso-font-kerning:
0pt">和</span><span lang="EN-US" style="font-size:13.5pt;font-family:宋体;
mso-bidi-font-family:宋体;mso-font-kerning:0pt">10.3%</span><span style="font-size:13.5pt;font-family:宋体;mso-ascii-font-family:"Times New Roman";
mso-hansi-font-family:"Times New Roman";mso-bidi-font-family:宋体;mso-font-kerning:
0pt">。据统计，</span><span lang="EN-US" style="font-size:13.5pt;font-family:宋体;
mso-bidi-font-family:宋体;mso-font-kerning:0pt">2013</span><span style="font-size:13.5pt;font-family:宋体;mso-ascii-font-family:"Times New Roman";
mso-hansi-font-family:"Times New Roman";mso-bidi-font-family:宋体;mso-font-kerning:
0pt">年该乡共接待游客</span><span lang="EN-US" style="font-size:13.5pt;font-family:宋体;
mso-bidi-font-family:宋体;mso-font-kerning:0pt">52</span><span style="font-size:
13.5pt;font-family:宋体;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman";mso-bidi-font-family:宋体;mso-font-kerning:0pt">万人次，同比增长</span><span lang="EN-US" style="font-size:13.5pt;font-family:宋体;mso-bidi-font-family:宋体;
mso-font-kerning:0pt">10.6%</span><span style="font-size:13.5pt;font-family:
宋体;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:"Times New Roman";
mso-bidi-font-family:宋体;mso-font-kerning:0pt">，民宿营业收入</span><span lang="EN-US" style="font-size:13.5pt;font-family:宋体;mso-bidi-font-family:宋体;mso-font-kerning:
0pt">2700</span><span style="font-size:13.5pt;font-family:宋体;mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-font-family:
宋体;mso-font-kerning:0pt">万元，同比增长</span><span lang="EN-US" style="font-size:13.5pt;
font-family:宋体;mso-bidi-font-family:宋体;mso-font-kerning:0pt">17.4%</span><span style="font-size:13.5pt;font-family:宋体;mso-ascii-font-family:"Times New Roman";
mso-hansi-font-family:"Times New Roman";mso-bidi-font-family:宋体;mso-font-kerning:
0pt">。今年以来受天气状况等因素影响游客略有下降，但由于服务单价有所上升，预计总的营业收入与上年持平，经济效益有所提高。</span><span lang="EN-US" style="font-size:12.0pt;font-family:"ˎ̥","serif";mso-bidi-font-family:
宋体;mso-font-kerning:0pt"><o:p></o:p></span></p>
<p class="MsoNormal" align="left" style="text-indent: 27pt;"><span style="font-size:
13.5pt;font-family:宋体;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman";mso-bidi-font-family:宋体;mso-font-kerning:0pt">（二）接待标准趋于规范，消费价格低廉实惠。按照乡村休闲旅游三星级经营户的要求，对住宿房间进行规范装修，每个房间均配备空调、卫生间等硬件设施；统一收费价格标准，每天包吃包住费用在</span><span lang="EN-US" style="font-size:13.5pt;font-family:宋体;mso-bidi-font-family:宋体;
mso-font-kerning:0pt">65</span><span style="font-size:13.5pt;font-family:宋体;
mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:"Times New Roman";
mso-bidi-font-family:宋体;mso-font-kerning:0pt">—</span><span lang="EN-US" style="font-size:13.5pt;font-family:宋体;mso-bidi-font-family:宋体;mso-font-kerning:
0pt">80</span><span style="font-size:13.5pt;font-family:宋体;mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-font-family:
宋体;mso-font-kerning:0pt">元之间；顺应旅行社需求变化，发展足够床位和接待能力，目前仅桃源村就有单独接待住宿</span><span lang="EN-US" style="font-size:13.5pt;font-family:宋体;mso-bidi-font-family:宋体;
mso-font-kerning:0pt">52</span><span style="font-size:13.5pt;font-family:宋体;
mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:"Times New Roman";
mso-bidi-font-family:宋体;mso-font-kerning:0pt">人以上的经营户</span><span lang="EN-US" style="font-size:13.5pt;font-family:宋体;mso-bidi-font-family:宋体;mso-font-kerning:
0pt">13</span><span style="font-size:13.5pt;font-family:宋体;mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-font-family:
宋体;mso-font-kerning:0pt">家，较好地满足了外地团队游客的住宿要求。</span><span lang="EN-US" style="font-size:12.0pt;font-family:"ˎ̥","serif";mso-bidi-font-family:宋体;
mso-font-kerning:0pt"><o:p></o:p></span></p>
<p class="MsoNormal" align="left" style="text-indent: 27pt;"><span style="font-size:
13.5pt;font-family:宋体;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman";mso-bidi-font-family:宋体;mso-font-kerning:0pt">（三）季节特征较为明显，客源时段相对集中。七里乡以其独特的气温气候和优美的自然环境成为吸引各方游客的旅游胜地，每年除了冬季客源稀少外，一般从</span><span lang="EN-US" style="font-size:13.5pt;font-family:宋体;mso-bidi-font-family:宋体;
mso-font-kerning:0pt">3</span><span style="font-size:13.5pt;font-family:宋体;
mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:"Times New Roman";
mso-bidi-font-family:宋体;mso-font-kerning:0pt">月份起游客陆续增多，</span><span lang="EN-US" style="font-size:13.5pt;font-family:宋体;mso-bidi-font-family:宋体;
mso-font-kerning:0pt">4</span><span style="font-size:13.5pt;font-family:宋体;
mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:"Times New Roman";
mso-bidi-font-family:宋体;mso-font-kerning:0pt">—</span><span lang="EN-US" style="font-size:13.5pt;font-family:宋体;mso-bidi-font-family:宋体;mso-font-kerning:
0pt">6</span><span style="font-size:13.5pt;font-family:宋体;mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-font-family:
宋体;mso-font-kerning:0pt">月进入旺季，至</span><span lang="EN-US" style="font-size:13.5pt;
font-family:宋体;mso-bidi-font-family:宋体;mso-font-kerning:0pt">7</span><span style="font-size:13.5pt;font-family:宋体;mso-ascii-font-family:"Times New Roman";
mso-hansi-font-family:"Times New Roman";mso-bidi-font-family:宋体;mso-font-kerning:
0pt">、</span><span lang="EN-US" style="font-size:13.5pt;font-family:宋体;
mso-bidi-font-family:宋体;mso-font-kerning:0pt">8</span><span style="font-size:
13.5pt;font-family:宋体;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman";mso-bidi-font-family:宋体;mso-font-kerning:0pt">两月避暑游客数达到最高值，出现游客爆满、“一房难求”的现象，</span><span lang="EN-US" style="font-size:13.5pt;font-family:宋体;mso-bidi-font-family:宋体;
mso-font-kerning:0pt">9</span><span style="font-size:13.5pt;font-family:宋体;
mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:"Times New Roman";
mso-bidi-font-family:宋体;mso-font-kerning:0pt">月中旬略有回调，国庆节再迎高峰，直到</span><span lang="EN-US" style="font-size:13.5pt;font-family:宋体;mso-bidi-font-family:宋体;
mso-font-kerning:0pt">11</span><span style="font-size:13.5pt;font-family:宋体;
mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:"Times New Roman";
mso-bidi-font-family:宋体;mso-font-kerning:0pt">月中旬后客源逐步减少，表现出明显的季节性特征。</span><span lang="EN-US" style="font-size:12.0pt;font-family:"ˎ̥","serif";mso-bidi-font-family:
宋体;mso-font-kerning:0pt"><o:p></o:p></span></p>
<p class="MsoNormal" align="left" style="text-indent: 27pt;"><span style="font-size:
13.5pt;font-family:宋体;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman";mso-bidi-font-family:宋体;mso-font-kerning:0pt">（四）上海等地游客为主，以中老年游客居多。调查显示，游客动因中，</span><span lang="EN-US" style="font-size:13.5pt;font-family:宋体;mso-bidi-font-family:宋体;
mso-font-kerning:0pt">55%</span><span style="font-size:13.5pt;font-family:宋体;
mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:"Times New Roman";
mso-bidi-font-family:宋体;mso-font-kerning:0pt">是因亲人或朋友介绍而来，</span><span lang="EN-US" style="font-size:13.5pt;font-family:宋体;mso-bidi-font-family:宋体;
mso-font-kerning:0pt">28.5%</span><span style="font-size:13.5pt;font-family:
宋体;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:"Times New Roman";
mso-bidi-font-family:宋体;mso-font-kerning:0pt">因为当地旅游推介，</span><span lang="EN-US" style="font-size:13.5pt;font-family:宋体;mso-bidi-font-family:宋体;mso-font-kerning:
0pt">13.5%</span><span style="font-size:13.5pt;font-family:宋体;mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-font-family:
宋体;mso-font-kerning:0pt">为回头客，</span><span lang="EN-US" style="font-size:13.5pt;
font-family:宋体;mso-bidi-font-family:宋体;mso-font-kerning:0pt">3%</span><span style="font-size:13.5pt;font-family:宋体;mso-ascii-font-family:"Times New Roman";
mso-hansi-font-family:"Times New Roman";mso-bidi-font-family:宋体;mso-font-kerning:
0pt">通过网络等媒体查询。其中，游客中来自上海的占</span><span lang="EN-US" style="font-size:13.5pt;
font-family:宋体;mso-bidi-font-family:宋体;mso-font-kerning:0pt">57%</span><span style="font-size:13.5pt;font-family:宋体;mso-ascii-font-family:"Times New Roman";
mso-hansi-font-family:"Times New Roman";mso-bidi-font-family:宋体;mso-font-kerning:
0pt">，外省（上海除外）的占</span><span lang="EN-US" style="font-size:13.5pt;font-family:
宋体;mso-bidi-font-family:宋体;mso-font-kerning:0pt">21.5%</span><span style="font-size:13.5pt;font-family:宋体;mso-ascii-font-family:"Times New Roman";
mso-hansi-font-family:"Times New Roman";mso-bidi-font-family:宋体;mso-font-kerning:
0pt">，本省外地的占</span><span lang="EN-US" style="font-size:13.5pt;font-family:宋体;
mso-bidi-font-family:宋体;mso-font-kerning:0pt">15.5%</span><span style="font-size:13.5pt;font-family:宋体;mso-ascii-font-family:"Times New Roman";
mso-hansi-font-family:"Times New Roman";mso-bidi-font-family:宋体;mso-font-kerning:
0pt">，本地的占</span><span lang="EN-US" style="font-size:13.5pt;font-family:宋体;
mso-bidi-font-family:宋体;mso-font-kerning:0pt">6%</span><span style="font-size:
13.5pt;font-family:宋体;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman";mso-bidi-font-family:宋体;mso-font-kerning:0pt">。从游客年龄段看，</span><span lang="EN-US" style="font-size:13.5pt;font-family:宋体;mso-bidi-font-family:宋体;
mso-font-kerning:0pt">50</span><span style="font-size:13.5pt;font-family:宋体;
mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:"Times New Roman";
mso-bidi-font-family:宋体;mso-font-kerning:0pt">岁以上至</span><span lang="EN-US" style="font-size:13.5pt;font-family:宋体;mso-bidi-font-family:宋体;mso-font-kerning:
0pt">65</span><span style="font-size:13.5pt;font-family:宋体;mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-font-family:
宋体;mso-font-kerning:0pt">岁的占</span><span lang="EN-US" style="font-size:13.5pt;
font-family:宋体;mso-bidi-font-family:宋体;mso-font-kerning:0pt">62.5%</span><span style="font-size:13.5pt;font-family:宋体;mso-ascii-font-family:"Times New Roman";
mso-hansi-font-family:"Times New Roman";mso-bidi-font-family:宋体;mso-font-kerning:
0pt">，</span><span lang="EN-US" style="font-size:13.5pt;font-family:宋体;
mso-bidi-font-family:宋体;mso-font-kerning:0pt">65</span><span style="font-size:
13.5pt;font-family:宋体;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman";mso-bidi-font-family:宋体;mso-font-kerning:0pt">岁以上的占</span><span lang="EN-US" style="font-size:13.5pt;font-family:宋体;mso-bidi-font-family:宋体;
mso-font-kerning:0pt">21.5%</span><span style="font-size:13.5pt;font-family:
宋体;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:"Times New Roman";
mso-bidi-font-family:宋体;mso-font-kerning:0pt">，两者合计为</span><span lang="EN-US" style="font-size:13.5pt;font-family:宋体;mso-bidi-font-family:宋体;mso-font-kerning:
0pt">84%</span><span style="font-size:13.5pt;font-family:宋体;mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-font-family:
宋体;mso-font-kerning:0pt">；</span><span lang="EN-US" style="font-size:13.5pt;
font-family:宋体;mso-bidi-font-family:宋体;mso-font-kerning:0pt">35</span><span style="font-size:13.5pt;font-family:宋体;mso-ascii-font-family:"Times New Roman";
mso-hansi-font-family:"Times New Roman";mso-bidi-font-family:宋体;mso-font-kerning:
0pt">岁以上至</span><span lang="EN-US" style="font-size:13.5pt;font-family:宋体;
mso-bidi-font-family:宋体;mso-font-kerning:0pt">50</span><span style="font-size:
13.5pt;font-family:宋体;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman";mso-bidi-font-family:宋体;mso-font-kerning:0pt">岁的占</span><span lang="EN-US" style="font-size:13.5pt;font-family:宋体;mso-bidi-font-family:宋体;
mso-font-kerning:0pt">11%</span><span style="font-size:13.5pt;font-family:宋体;
mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:"Times New Roman";
mso-bidi-font-family:宋体;mso-font-kerning:0pt">，</span><span lang="EN-US" style="font-size:13.5pt;font-family:宋体;mso-bidi-font-family:宋体;mso-font-kerning:
0pt">35</span><span style="font-size:13.5pt;font-family:宋体;mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-font-family:
宋体;mso-font-kerning:0pt">岁及以下的占</span><span lang="EN-US" style="font-size:13.5pt;
font-family:宋体;mso-bidi-font-family:宋体;mso-font-kerning:0pt">5%</span><span style="font-size:13.5pt;font-family:宋体;mso-ascii-font-family:"Times New Roman";
mso-hansi-font-family:"Times New Roman";mso-bidi-font-family:宋体;mso-font-kerning:
0pt">。</span><span lang="EN-US" style="font-size:12.0pt;font-family:"ˎ̥","serif";
mso-bidi-font-family:宋体;mso-font-kerning:0pt"><o:p></o:p></span></p>
<p class="MsoNormal" align="left" style="text-indent: 27pt;"><span style="font-size:
13.5pt;font-family:宋体;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman";mso-bidi-font-family:宋体;mso-font-kerning:0pt">（五）住宿时间多为</span><span lang="EN-US" style="font-size:13.5pt;font-family:宋体;mso-bidi-font-family:宋体;
mso-font-kerning:0pt">3</span><span style="font-size:13.5pt;font-family:宋体;
mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:"Times New Roman";
mso-bidi-font-family:宋体;mso-font-kerning:0pt">—</span><span lang="EN-US" style="font-size:13.5pt;font-family:宋体;mso-bidi-font-family:宋体;mso-font-kerning:
0pt">5</span><span style="font-size:13.5pt;font-family:宋体;mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-font-family:
宋体;mso-font-kerning:0pt">天，短期养生端倪初露。据调查，游客在该乡旅游住宿</span><span lang="EN-US" style="font-size:13.5pt;font-family:宋体;mso-bidi-font-family:宋体;mso-font-kerning:
0pt">3</span><span style="font-size:13.5pt;font-family:宋体;mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-font-family:
宋体;mso-font-kerning:0pt">天的占</span><span lang="EN-US" style="font-size:13.5pt;
font-family:宋体;mso-bidi-font-family:宋体;mso-font-kerning:0pt">34%</span><span style="font-size:13.5pt;font-family:宋体;mso-ascii-font-family:"Times New Roman";
mso-hansi-font-family:"Times New Roman";mso-bidi-font-family:宋体;mso-font-kerning:
0pt">，住宿</span><span lang="EN-US" style="font-size:13.5pt;font-family:宋体;
mso-bidi-font-family:宋体;mso-font-kerning:0pt">4</span><span style="font-size:
13.5pt;font-family:宋体;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman";mso-bidi-font-family:宋体;mso-font-kerning:0pt">天的占</span><span lang="EN-US" style="font-size:13.5pt;font-family:宋体;mso-bidi-font-family:宋体;
mso-font-kerning:0pt">31.5%</span><span style="font-size:13.5pt;font-family:
宋体;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:"Times New Roman";
mso-bidi-font-family:宋体;mso-font-kerning:0pt">，住宿</span><span lang="EN-US" style="font-size:13.5pt;font-family:宋体;mso-bidi-font-family:宋体;mso-font-kerning:
0pt">5</span><span style="font-size:13.5pt;font-family:宋体;mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-font-family:
宋体;mso-font-kerning:0pt">天的占</span><span lang="EN-US" style="font-size:13.5pt;
font-family:宋体;mso-bidi-font-family:宋体;mso-font-kerning:0pt">17.5%</span><span style="font-size:13.5pt;font-family:宋体;mso-ascii-font-family:"Times New Roman";
mso-hansi-font-family:"Times New Roman";mso-bidi-font-family:宋体;mso-font-kerning:
0pt">，三者合计为</span><span lang="EN-US" style="font-size:13.5pt;font-family:宋体;
mso-bidi-font-family:宋体;mso-font-kerning:0pt">83%</span><span style="font-size:
13.5pt;font-family:宋体;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman";mso-bidi-font-family:宋体;mso-font-kerning:0pt">。近年来，夏季在该乡居住养生一个月以上的游客稳定在</span><span lang="EN-US" style="font-size:13.5pt;font-family:宋体;mso-bidi-font-family:宋体;
mso-font-kerning:0pt">200</span><span style="font-size:13.5pt;font-family:宋体;
mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:"Times New Roman";
mso-bidi-font-family:宋体;mso-font-kerning:0pt">人左右。在对当地发展短期养生型民宿旅游趋势的预判中，游客中认为“好”的占</span><span lang="EN-US" style="font-size:13.5pt;font-family:宋体;mso-bidi-font-family:宋体;
mso-font-kerning:0pt">69.5%</span><span style="font-size:13.5pt;font-family:
宋体;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:"Times New Roman";
mso-bidi-font-family:宋体;mso-font-kerning:0pt">，认为“较好”的占</span><span lang="EN-US" style="font-size:13.5pt;font-family:宋体;mso-bidi-font-family:宋体;mso-font-kerning:
0pt">25.5%</span><span style="font-size:13.5pt;font-family:宋体;mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-font-family:
宋体;mso-font-kerning:0pt">，两者合计为</span><span lang="EN-US" style="font-size:13.5pt;
font-family:宋体;mso-bidi-font-family:宋体;mso-font-kerning:0pt">95%</span><span style="font-size:13.5pt;font-family:宋体;mso-ascii-font-family:"Times New Roman";
mso-hansi-font-family:"Times New Roman";mso-bidi-font-family:宋体;mso-font-kerning:
0pt">。认为“一般”的占</span><span lang="EN-US" style="font-size:13.5pt;font-family:宋体;
mso-bidi-font-family:宋体;mso-font-kerning:0pt">4.5%</span><span style="font-size:13.5pt;font-family:宋体;mso-ascii-font-family:"Times New Roman";
mso-hansi-font-family:"Times New Roman";mso-bidi-font-family:宋体;mso-font-kerning:
0pt">，“不好”的占</span><span lang="EN-US" style="font-size:13.5pt;font-family:宋体;
mso-bidi-font-family:宋体;mso-font-kerning:0pt">0.5%</span><span style="font-size:13.5pt;font-family:宋体;mso-ascii-font-family:"Times New Roman";
mso-hansi-font-family:"Times New Roman";mso-bidi-font-family:宋体;mso-font-kerning:
0pt">；有</span><span lang="EN-US" style="font-size:13.5pt;font-family:宋体;
mso-bidi-font-family:宋体;mso-font-kerning:0pt">54%</span><span style="font-size:
13.5pt;font-family:宋体;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman";mso-bidi-font-family:宋体;mso-font-kerning:0pt">的游客表示“会介绍更多朋友来”该地旅游，</span><span lang="EN-US" style="font-size:13.5pt;font-family:宋体;mso-bidi-font-family:宋体;
mso-font-kerning:0pt">41.5%</span><span style="font-size:13.5pt;font-family:
宋体;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:"Times New Roman";
mso-bidi-font-family:宋体;mso-font-kerning:0pt">的游客表示自己“下次还会再来”，表明该乡发展休闲养生型民宿的前景向好。</span><span lang="EN-US" style="font-size:12.0pt;font-family:"ˎ̥","serif";mso-bidi-font-family:
宋体;mso-font-kerning:0pt"><o:p></o:p></span></p>
<p class="MsoNormal" align="left" style="text-indent: 27pt;"><span style="font-size:
13.5pt;font-family:宋体;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman";mso-bidi-font-family:宋体;mso-font-kerning:0pt">（六）总体评价得分较高，空气质量、餐饮和价格等满意度居前。从对七里乡民宿旅游的总体评价看，</span><span lang="EN-US" style="font-size:13.5pt;font-family:宋体;mso-bidi-font-family:宋体;
mso-font-kerning:0pt">200</span><span style="font-size:13.5pt;font-family:宋体;
mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:"Times New Roman";
mso-bidi-font-family:宋体;mso-font-kerning:0pt">份游客问卷的总体满意率达</span><span lang="EN-US" style="font-size:13.5pt;font-family:宋体;mso-bidi-font-family:宋体;
mso-font-kerning:0pt">95.5%</span><span style="font-size:13.5pt;font-family:
宋体;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:"Times New Roman";
mso-bidi-font-family:宋体;mso-font-kerning:0pt">，满意度</span><span lang="EN-US" style="font-size:13.5pt;font-family:宋体;mso-bidi-font-family:宋体;mso-font-kerning:
0pt">97.8</span><span style="font-size:13.5pt;font-family:宋体;mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-font-family:
宋体;mso-font-kerning:0pt">分，分项评价中对空气质量的满意度最高，达</span><span lang="EN-US" style="font-size:13.5pt;font-family:宋体;mso-bidi-font-family:宋体;mso-font-kerning:
0pt">97.3</span><span style="font-size:13.5pt;font-family:宋体;mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-font-family:
宋体;mso-font-kerning:0pt">分；其次是餐饮口味，满意度为</span><span lang="EN-US" style="font-size:13.5pt;font-family:宋体;mso-bidi-font-family:宋体;mso-font-kerning:
0pt">96.4</span><span style="font-size:13.5pt;font-family:宋体;mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-font-family:
宋体;mso-font-kerning:0pt">分；第三是吃住价格满意度</span><span lang="EN-US" style="font-size:
13.5pt;font-family:宋体;mso-bidi-font-family:宋体;mso-font-kerning:0pt">95.4</span><span style="font-size:13.5pt;font-family:宋体;mso-ascii-font-family:"Times New Roman";
mso-hansi-font-family:"Times New Roman";mso-bidi-font-family:宋体;mso-font-kerning:
0pt">分。游客对景色景观、环境卫生和住宿条件的满意度评价也在</span><span lang="EN-US" style="font-size:13.5pt;
font-family:宋体;mso-bidi-font-family:宋体;mso-font-kerning:0pt">90</span><span style="font-size:13.5pt;font-family:宋体;mso-ascii-font-family:"Times New Roman";
mso-hansi-font-family:"Times New Roman";mso-bidi-font-family:宋体;mso-font-kerning:
0pt">分以上。外部交通的满意度相对较低，为</span><span lang="EN-US" style="font-size:13.5pt;
font-family:宋体;mso-bidi-font-family:宋体;mso-font-kerning:0pt">83.2</span><span style="font-size:13.5pt;font-family:宋体;mso-ascii-font-family:"Times New Roman";
mso-hansi-font-family:"Times New Roman";mso-bidi-font-family:宋体;mso-font-kerning:
0pt">分。</span><span lang="EN-US" style="font-size:12.0pt;font-family:"ˎ̥","serif";
mso-bidi-font-family:宋体;mso-font-kerning:0pt"><o:p></o:p></span></p>
<p class="MsoNormal" align="left" style="text-indent: 27pt;"><span style="font-size:
13.5pt;font-family:宋体;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman";mso-bidi-font-family:宋体;mso-font-kerning:0pt">游客对七里乡民宿旅游的评价情况（见</span><span lang="EN-US" style="font-size:13.5pt;font-family:宋体;mso-bidi-font-family:宋体;
mso-font-kerning:0pt">PDF</span><span style="font-size:13.5pt;font-family:宋体;
mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:"Times New Roman";
mso-bidi-font-family:宋体;mso-font-kerning:0pt">文档）</span><span lang="EN-US" style="font-size:12.0pt;font-family:"ˎ̥","serif";mso-bidi-font-family:宋体;
mso-font-kerning:0pt"><o:p></o:p></span></p>
<p class="MsoNormal" align="left" style="text-indent: 27pt;"><span style="font-size:
13.5pt;font-family:宋体;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman";mso-bidi-font-family:宋体;mso-font-kerning:0pt">二、影响七里乡民宿经济发展的主要问题</span><span lang="EN-US" style="font-size:12.0pt;font-family:"ˎ̥","serif";mso-bidi-font-family:
宋体;mso-font-kerning:0pt"><o:p></o:p></span></p>
<p class="MsoNormal" align="left" style="text-indent: 27pt;"><span style="font-size:
13.5pt;font-family:宋体;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman";mso-bidi-font-family:宋体;mso-font-kerning:0pt">七里乡依托良好的生态环境和旅游资源，走出了以民宿休闲旅游带动农户增收、乡村发展的新路子，打造了美丽乡村“七里样板”。然而，民宿经济作为起步不久的新型旅游形态，也面临着发展管理模式单一、发展空间有限、经营档次较低、配套设施不尽完善等因素制约，影响了其进一步提升发展。</span><span lang="EN-US" style="font-size:12.0pt;font-family:"ˎ̥","serif";mso-bidi-font-family:
宋体;mso-font-kerning:0pt"><o:p></o:p></span></p>
<p class="MsoNormal" align="left" style="text-indent: 27pt;"><span style="font-size:
13.5pt;font-family:宋体;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman";mso-bidi-font-family:宋体;mso-font-kerning:0pt">（一）管理类型单一，公共服务缺乏。从管理类型看，目前该乡民宿经营户主要以农户独自招揽客人、自身管理为主。农家乐发展初期，仅黄土岭村成立过“农家乐”协会，但在“农家乐”向民宿经济转型过程中协会作用渐微，由于缺乏统一规划引导，民宿经营户的公共服务质量、规范管理水平以及环境卫生状况等容易出现良莠不一的情况，影响民宿经济的整体进步和质量。</span><span lang="EN-US" style="font-size:12.0pt;font-family:"ˎ̥","serif";mso-bidi-font-family:
宋体;mso-font-kerning:0pt"><o:p></o:p></span></p>
<p class="MsoNormal" align="left" style="text-indent: 27pt;"><span style="font-size:
13.5pt;font-family:宋体;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman";mso-bidi-font-family:宋体;mso-font-kerning:0pt">（二）发展空间狭小，规模扩张受限。该乡山高谷深，全乡林业用地面积</span><span lang="EN-US" style="font-size:13.5pt;font-family:宋体;mso-bidi-font-family:宋体;
mso-font-kerning:0pt">9</span><span style="font-size:13.5pt;font-family:宋体;
mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:"Times New Roman";
mso-bidi-font-family:宋体;mso-font-kerning:0pt">万余亩，耕地面积</span><span lang="EN-US" style="font-size:13.5pt;font-family:宋体;mso-bidi-font-family:宋体;mso-font-kerning:
0pt">911</span><span style="font-size:13.5pt;font-family:宋体;mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman";mso-bidi-font-family:
宋体;mso-font-kerning:0pt">亩，人均耕地仅</span><span lang="EN-US" style="font-size:13.5pt;
font-family:宋体;mso-bidi-font-family:宋体;mso-font-kerning:0pt">0.18</span><span style="font-size:13.5pt;font-family:宋体;mso-ascii-font-family:"Times New Roman";
mso-hansi-font-family:"Times New Roman";mso-bidi-font-family:宋体;mso-font-kerning:
0pt">亩，可用于发展的土地资源十分有限，可盘活的建设用地很少，发展空间狭小和进一步发展民宿用地的需求矛盾较为突出。目前该乡民宿床位</span><span lang="EN-US" style="font-size:13.5pt;font-family:宋体;mso-bidi-font-family:宋体;
mso-font-kerning:0pt">2000</span><span style="font-size:13.5pt;font-family:
宋体;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:"Times New Roman";
mso-bidi-font-family:宋体;mso-font-kerning:0pt">余张，而我省发展民宿较成熟的如长兴县水口乡顾渚村民宿床位达</span><span lang="EN-US" style="font-size:13.5pt;font-family:宋体;mso-bidi-font-family:宋体;
mso-font-kerning:0pt">1.4</span><span style="font-size:13.5pt;font-family:宋体;
mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:"Times New Roman";
mso-bidi-font-family:宋体;mso-font-kerning:0pt">万张，相比之下七里乡民宿接待体量明显偏小，随着近年来“桃源七里”对外知名度越来越高，外地游客逐年增多，造成了部分时段民宿接待供不应求的局面。</span><span lang="EN-US" style="font-size:12.0pt;font-family:"ˎ̥","serif";mso-bidi-font-family:
宋体;mso-font-kerning:0pt"><o:p></o:p></span></p>
<p class="MsoNormal" align="left" style="text-indent: 27pt;"><span style="font-size:
13.5pt;font-family:宋体;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman";mso-bidi-font-family:宋体;mso-font-kerning:0pt">（三）经营档次不高，升级意识不强。全乡民宿经营户以自主投资为主，多数民宿是在原有自住房基础上改造装修，投资规模多为几万到几十万元不等，部分接待能力在</span><span lang="EN-US" style="font-size:13.5pt;font-family:宋体;mso-bidi-font-family:宋体;
mso-font-kerning:0pt">52</span><span style="font-size:13.5pt;font-family:宋体;
mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:"Times New Roman";
mso-bidi-font-family:宋体;mso-font-kerning:0pt">人以上的新建民宿住房总投资也仅一百万元左右。为吸引更多游客，民宿经营定位于低端消费，多数经营户年收入中扣除成本和折旧，盈利能力不强。通过与经营户的座谈，反映出经营户对提升服务档次和拓展服务范围的愿望不强，如对开辟游客农耕种植体验场地、延长绿色农产品产业链以及增加接待养生养老长住客群等方面顾虑较多，升级意识较为薄弱。</span><span lang="EN-US" style="font-size:12.0pt;font-family:"ˎ̥","serif";mso-bidi-font-family:
宋体;mso-font-kerning:0pt"><o:p></o:p></span></p>
<p class="MsoNormal" align="left" style="text-indent: 27pt;"><span style="font-size:
13.5pt;font-family:宋体;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman";mso-bidi-font-family:宋体;mso-font-kerning:0pt">（四）娱乐项目欠缺，医疗配套不足。调查表明，游客在对该乡优质的空气和良好的生态环境表示赞誉的同时，也反映了游玩景点偏少、线路挖掘不够、缺少人文景观等问题，认为景区内娱乐、健身、土特产购物等设施设备较为缺乏，书吧、茶吧等休闲场所不足，夜生活较为枯燥。从配套服务看，游客对增设医疗服务设施的提议较多，目前全乡只有一个卫生院，离部分民宿住家距离较远，游客急诊、看病拿药不够方便。</span><span lang="EN-US" style="font-size:12.0pt;font-family:"ˎ̥","serif";mso-bidi-font-family:
宋体;mso-font-kerning:0pt"><o:p></o:p></span></p>
<p class="MsoNormal" align="left" style="text-indent: 27pt;"><span style="font-size:
13.5pt;font-family:宋体;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman";mso-bidi-font-family:宋体;mso-font-kerning:0pt">三、加快促进我老秘网市民宿经济发展的建议</span><span lang="EN-US" style="font-size:12.0pt;font-family:"ˎ̥","serif";mso-bidi-font-family:
宋体;mso-font-kerning:0pt"><o:p></o:p></span></p>
<p class="MsoNormal" align="left" style="text-indent: 27pt;"><span style="font-size:
13.5pt;font-family:宋体;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman";mso-bidi-font-family:宋体;mso-font-kerning:0pt">当前，国内正处于消费全面升级阶段，全民化旅游、老龄化社会等都为发展民宿经济提供了广阔空间。衢州作为浙江重要生态屏障的定位，依托良好的自然优势和人文资源，乡村民宿旅游将迎来新一轮加速发展机遇期。针对七里乡民宿旅游发展中存在的现状和问题，提出以下对策建议：</span><span lang="EN-US" style="font-size:12.0pt;font-family:"ˎ̥","serif";mso-bidi-font-family:
宋体;mso-font-kerning:0pt"><o:p></o:p></span></p>
<p class="MsoNormal" align="left" style="text-indent: 27pt;"><span style="font-size:
13.5pt;font-family:宋体;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman";mso-bidi-font-family:宋体;mso-font-kerning:0pt">（一）注重整体规划，扩大对外宣传。根据创建国家休闲区的发展定位和要求，借鉴省内外乡村休闲旅游发达地区的先进经验，科学编制我老秘网市民宿休闲旅游业发展规划和民宿管理办法，对现有农家乐和民宿旅游发展较好的乡村进行梳理，重点培育扶持一批民宿旅游特色乡镇和特色村，引导乡村民宿科学规划和集群发展，打响“衢州民宿”整体品牌。树立全市“一盘棋”的营销理念，重点对接上海、杭州等市场潜力较大的发达地区，加大对“衢州民宿”的宣传推介力度；可参考淘宝网“衢州馆”的做法开设“衢州民宿”专门网站，方便外地游客点击查询；整合全市各县（市、区）民宿旅游信息资源，设计印制规范统一的《衢州民宿旅游指南》投放市场，扩大衢州民宿的对外感召力和影响力，吸引更多的省内外游客来衢州乡村养生旅游。</span><span lang="EN-US" style="font-size:12.0pt;font-family:"ˎ̥","serif";mso-bidi-font-family:
宋体;mso-font-kerning:0pt"><o:p></o:p></span></p>
<p class="MsoNormal" align="left" style="text-indent: 27pt;"><span style="font-size:
13.5pt;font-family:宋体;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman";mso-bidi-font-family:宋体;mso-font-kerning:0pt">（二）加强政策扶持，吸引民资投入。根据各县（市、区）民宿经济发展实际，制定出台包括用地、环保、医疗、税收、补贴等一系列扶持政策，充分调动农民发展民宿经济的积极性；积极拓展融资渠道，加大金融对发展民宿经济的支持力度，大力实施开展乡村旅游农户小额贷款免担保，逐步推行土地使用权、林权、民宿用房等抵押贷款，帮助农户突破资金短缺瓶颈；进一步完善市场机制，充分发挥民间资本和企业资本的作用，引进外来资本开发民宿经济，逐步形成开发商、农户、村集体等共同发展的格局，促使我老秘网市民宿经济管理模式由农户单打独斗向“公司</span><span lang="EN-US" style="font-size:13.5pt;font-family:宋体;mso-bidi-font-family:宋体;
mso-font-kerning:0pt">+</span><span style="font-size:13.5pt;font-family:宋体;
mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:"Times New Roman";
mso-bidi-font-family:宋体;mso-font-kerning:0pt">农户”等现代管理模式转变，促进民宿经营档次由低端向中高端提升，经营业态由短期民宿向中长期养生养老民宿转型。</span><span lang="EN-US" style="font-size:12.0pt;font-family:"ˎ̥","serif";mso-bidi-font-family:
宋体;mso-font-kerning:0pt"><o:p></o:p></span></p>
<p class="MsoNormal" align="left" style="text-indent: 27pt;"><span style="font-size:
13.5pt;font-family:宋体;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman";mso-bidi-font-family:宋体;mso-font-kerning:0pt">（三）注重创意开发，完善配套服务。真山真水是我老秘网市乡村民宿旅游的最大优势，如何克服区位条件不足，将游客“引得来、留得住、玩得好”是我老秘网市发展民宿应重点谋划的问题。一要着力改变我老秘网市目前大多数民宿经营户仅作为旅行团队廉价旅馆的现状，加强民宿旅游创意设计，充分利用各村特色资源，精心设计服务不同旅客群体的特色主题，努力营造环境幽雅、风韵古朴的休闲民宿风格，提升民宿旅游品位，还原乡村民宿休闲游的原貌。二要积极拓展乡村景观景点和旅游线路开发，大力发展农事参与体验、田园休闲观光等民宿旅游延伸项目，丰富游客休闲活动内容，拉长民宿旅游产业链。三要进一步加大政府投入，改善民宿乡村的对外交通等条件，增设和完善娱乐活动、医疗保健、土特产购物、停车场等设施和场所，满足不同层次游客日益增长的休闲服务需求。四要持续深入实施“五水共治”和乡村环境整治工程，使我老秘网市的山更绿、水更清、村更美，为发展民宿旅游营造优质环境。</span><span lang="EN-US" style="font-size:12.0pt;font-family:"ˎ̥","serif";mso-bidi-font-family:
宋体;mso-font-kerning:0pt"><o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US"> </span></p><p></p>
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